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Beyond Email: How to Automatically Nurture Customers with Different Channels
Marketing automation = emails. Right? Well yes. But there’s so much more. Which is fortunate, considering it’s never been more difficult to reach customers through email. The competition’s higher. But email providers themselves are introducing new ways and methods to do everything in their power to limit the amount of promotional messages that reach a person’s inbox. That’s great news for consumers. But terrible for marketers. The good news, is that there’s a plethora of other available alternatives to combine with your marketing automation tactics. Here are four to start using this week. Is There Life After Email? Marketing automation can deliver an unbelievable 451% new qualified leads and 34% increase in sales. A big reason is because it successfully delivers the Holy Trinity of right message, right person, and right timing. Despite the promising potential though, 85% aren’t happy with their execution. And I’m willing to bet that part of it is due to our [...]
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Why Passion Matters More Than Skill When Launching a Membership Site
Charity Preston — a teacher turned teacherprenuer — shares her incredible journey to creating an online membership network for teachers. Imagine you have a sick child at home that demands 100 percent of your time and attention. And these demands require you to give up your professional career. What would you do? Today’s guest faced that exact situation — a classroom teacher at the pinnacle of her career that resigned in the middle of the academic year to care for her child. But she was not content to give up her passion for helping others. So she made the leap from teacher to online teacherprenuer — with no technical training or online marketing expertise, armed only with a passion to help others. In this 24-minute episode, Jessica Frick and I interview Charity Preston and discuss her journey from academic to online entrepreneur, including: The personal event in 2010 that changed her life Her haphazard online attempts that turned into a huge lead [...]
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Twitter is eliminating its ads that requested people’s personal information
Twitter debuted its lead generation ads in 2013, but it has done little to keep pace with Facebook’s newer version. Please visit Marketing Land for the full article. [...]
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Marketing Day: Twitter ad updates, Facebook Live’s new 360-degree videos & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. [...]
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7 Laws of Sales Funnel Physics Every SaaS Business Needs to Know
Back in college, I visited to this run-down pizzeria shop called Sammi’s. Their logo had a picture of a pyramid on it. No one understood what that had to do with pizza. I pitched Sammi repeatedly on my startup’s text message coupon product at the time. He never bought. But I’ll never forget the time I saw him hand a $200 check to some kid selling an ad from a local magazine like it was nothing. Two-hundred bucks looks like a lot of money when you’re a nineteen-year-old college kid. And especially when all your customers are on a free trial. What caused Sammi to buy a print ad but not what I was offering? The education you need to become an effective marketer is just a lot of little experiences like that. Those experiences are like “flicks” to your forehead. They are the market saying, “Pay attention!” as it tries to teach you something. In the years since that time at Sammi’s, I’ve started and launched a SaaS business. Today I run a growing subscription [...]
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PPC Advertising Hack: Super-Targeted Live Chat Prompts
How do I get potential customers to engage on my site? If you’re trying to run a business online, this is a critically important question to answer—especially if you’re running any sort of pay-per-click (PPC) advertising. Clicks and site traffic simply aren’t enough. If you want your business to succeed, you need conversions and sales. Now, hopefully, since you’re here on the Kissmetrics blog, you already know that. You’re constantly improving your PPC traffic and optimizing your landing pages for maximum conversion rate. But still, you want more out of your site. Wouldn’t it be great if there was an easy way to get even more people to engage on your site and convert? Well, fortunately, at Disruptive, we’ve come up with a PPC advertising hack that uses live chat prompts to quadruple chats and increase conversion rates by up to 20%. Here’s how it works: People Love to Talk Whenever someone visits your site, it’s because [...]
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How To Increase Your Email Opt-In Rate
Want to increase your email opt-in rate? Email is your best way to stay in touch with leads, and turn them into customers! Here's how to get them to opt-in. [...]
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5 Ways To Increase Your E-Mail Opt In Rate
It's all about building relationships and connecting with people. [...]
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7 Ways You Can Increase Your Email Opt-ins and Get More Subscribers
Email is the top channel for delivering marketing messages. Let's look at 7 ways that you can increase your email opt-ins and get more subscribers. [...]
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Lead Generation: A Complete Guide – Marketo
What is lead generation? Why is it important? How do you make it work? Get all the info and insights you need to develop a killer lead gen strategy today. [...]
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